The event, which launched in Los Angeles in 2012, is said to be one of the largest Korean cultural festivals. It has been held in seven countries across the globe, drawing over a million visitors. 

The Kingdom’s hosting of the event is part of an agreement signed between the Saudi Ministry of Culture and Seoul-based entertainment company CJ ENM in June 2022. It also reflects the ministry’s efforts to boost international cultural exchange in line with the goals of Vision 2030.