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Nike transforms iconic branding into Manga illustrations in new T-Shirt collection

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09 Apr 2020 07:04:26 GMT9
09 Apr 2020 07:04:26 GMT9

Nike have taken another giant step as far as T-shirt collections are concerned.

Following the release of its tie-dyed sportswear capsule for Spring/Summer 2020, Nike has now taken a more artistic route with its Manga T-shirt collection.

The apparel merges elements of manga and Japanese culture with Nike’s classic branding, creating a range of playful comic and cartooning designs that depart from Nike’s familiar branding.

The muted black, gray and navy blue T-shirts are accented with the colorful designs for a streetwear-inspired take on traditional manga aesthetics.

Kicking off the collection are T-shirts printed with swoosh action bubbles emerging out of shoeboxes.

Another graphic sees a figure humorously sweating as they catch sight of a fresh pair of Nike sneakers in a comic strip design, while another print features Nike’s logo accompanied by “Just Do It.” in a comic book font comprised of Ben-Day dots.

Finally, two T-shirts boast an image of a Nike shoebox exploding with a basketball hoop, basketball, Air Force 1 and various action and thought bubbles.

Retailing for ¥3,000 (approx. $28 USD) each, Nike’s Manga T-shirt collection will pre-release on atmos’ website beginning April 10.

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