Creativity plays a vital role in the growth of a business. For a startup to succeed in a competitive market, a novel idea is a must.

Zan Leather is one such Saudi startup that is dedicated to preserving and promoting the Kingdom’s national heritage by creating designs inspired by traditional Sadu embroidery.

The traditional form of weaving was recently added to UNESCO’s list of Intangible Cultural Heritage — the eighth Saudi item to be added to the list.

The ancient tribal craft portrays the Arabian nomadic people’s rich cultural heritage. It is known for its vibrant colors and patterns.

Zan Leather seeks to create a special space for traditional artwork not only in the Kingdom but throughout the Gulf and the wider world.

The company was established in 2018 by Narjes Al-Shareef and her husband Thaer Al-Zouabi.

Following the launch, Al-Shareef decided to quit her job as an English teacher and commit to the brand. Her husband followed suit, leaving his job in trade to also dedicate his time to the company.

Al-Shareef explained how elements of the Kingdom’s heritage had been abandoned and ignored for a long time.

“The brand aims to revive our national heritage. Zan Leather merges Sadu embroidery and leather, creating contemporary designs that are aligned with what is trending today,” Al-Shareef told Arab News.

Zan Leather offers handbags, wallets, glass cases, watch straps and more, made from Sadu weaving and natural leather imported from Italy, the US and Russia. The company has also created a Sadu scarf this winter that received much praise for its Bedouin patterns and high-quality craftsmanship.

Al-Shareef said that Sadu weaving has a special place in the heart of every Saudi citizen, as well as visitors to the Kingdom.

“Sadu products are loved by nationals and tourists alike,” she said.

Since the launch of the Vision 2030 program and the special attention given to the tourism sector, foreigners are keen on visiting Saudi Arabia to explore its unique and rich culture.

“We’ve seen a large number of tourists in the Kingdom, many of whom will want to take home a gift or product that reflects the place they visited. Our idea was very much aligned with Saudi Vision 2030. Tourists loved the heritage reflected in our items; they found something that represents the Kingdom in them.”

What distinguishes Zan Leather from competitors is the aesthetic richness of its products, which, according to the couple, is the result of much research.

“The multiculturalism, variety and natural beauty within the Kingdom served as inspiration for us,” Al-Shareef said.

Keep up with the Saudi brand on Instagram: @zan_leather.