Arab News

LONDON: A group of 100 Saudi fashion designers will this month descend on US fashion capital New York City to showcase their creations in a fortnight-long exhibition.

The Saudi 100 Brands project, which brings together 100 clothing and accessory designers from throughout the Kingdom, will see the artists creating a piece that best reflects the country’s heritage and culture, according to the Saudi Fashion Commission.

The group traveling to the Big Apple to showcase their designs were picked from a field of 1,500 artists.

The exhibition will be split into eight categories of ready-to-wear, modest, concept, premiere, demi-couture, bridal, handbags, and jewelry and forms part of a more extensive, year-long program aimed at mentoring Saudi designers and providing them with opportunities for displaying their work.

Throughout the year, the chosen designers receive advice from fashion experts from around the globe with one-on-one mentorship and informative workshops on topics such as design, innovation, marketing, and sales strategy.

The exhibition will take place from July 26 until Aug. 7 in New York’s Flatiron district