Arab News Japan

TOKYO: Toyota Motor Corp. launched its latest model of the Harrier SUV on June 17, saying the vehicle was designed for elegance and sensory experience rather than utility or numerical performance.

“Toyota’s development goal was to create a unique presence that fills the heart with its elegance,” said a statement from the company. “As a result, it created a vehicle that goes beyond the SUV category to offer new value as ‘a life-enriching partner.’”

The Harrier features a panoramic roof with electro-chromatic windows that are designed to imitate the soft light that comes through the paper windows in traditional Japanese homes. It comes in seven muted colors and has a synthetic leather interior.

Suggested retail prices for the coupe-style SUV range from 2,990,000 yen to 4,430,000 yen (about $28,000 to $41,000) for gasoline and 3,580,000 yen to 5,040,000 (about $33,000 to $47,000) for hybrid.

With the sale of the vehicle, Toyota is also promoting online sales, including a subscription service to let customers complete the purchasing process online.