- ARAB NEWS
- 19 Apr 2024
Since 1975
Arab News Japan
Luxury automobile company Rolls-Royce has temporarily paused their car production due to the coronavirus outbreak. Instead the car manufacturer is opting to focus on its lesser-known product: Rolls-Royce honey.
Based in West Sussex in the UK, some 250,000 honeybees swarm six hives at Rolls-Royce’s 42-acre apiary.
Unknown to many, Rolls-Royce has been running the apiary since 2017 in efforts to preserve and sustain the English bee population and to raise the bar for environmental practices.
The car company produces some of the most exclusive honey in the world, with each of the six beehives named after their premium vehicles, such as: “Phantom,” “Wraith,” “Ghost,” “Dawn,” “Cullinan” and “Spirit of Ecstasy.”
