Shams El-Mutwalli Dubai

Japan’s Cup Noodles by Nissin have released a line of five pouches inspired by the brand’s infamous packaging to go on sale on Sept. 18 at select stores.

Each of the pouches are modelled after some of the brand’s noodle flavours including the standard noodles, the seafood noodles, and chili tomato.

The pouches can be carried or hooked onto a belt making the product practical and stylish.

The pouches have been released in celebration of the brand’s 50^th anniversary and customers can purchase the classic and seafood pouches from Lawson’s and the chili tomato from Takashima Channel’s online shop.

The pouches also include additional elements that make them more appealing, including the ramen inspired illustration on the lining of the pouches, and tabs meant to resemble cat ears.

The pouches are priced at ¥1,850 each ($35) for the smaller sizes and ¥2,178 ($19.83) each for the larger sizes.

Cup Noodles launched in 1971 and is available in 80 different countries but the brand’s success is attributed to the first instant noodles produced in 1958 by Nissin Foods founder Momofuku Ando.