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How the Tokyo governor’s social distancing call became an online hit

Screenshot from a videogame featuring Yuriko Koike breaking up gatherings to promote social distancing. (Twitter/ motulo)
Screenshot from a videogame featuring Yuriko Koike breaking up gatherings to promote social distancing. (Twitter/ motulo)
Yuriko Koike’s image floating in the background of a remixed club beat.(Twitter/TokyoEDM)
Yuriko Koike’s image floating in the background of a remixed club beat.(Twitter/TokyoEDM)
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20 Apr 2020 09:04:00 GMT9
20 Apr 2020 09:04:00 GMT9

As the world's third largest economy implements virus-containment measures in response to the coronavirus, calls from Tokyo's governor for residents to practice social distancing have inspired a slew of viral online tributes ranging from manga, music and even video games.

On Twitter, a clip from a game in which players roam around town finding and breaking up gatherings was shared tens of thousands of times after being posted on Monday.

A suit-clad female politician can be seen running -- or flying -- towards groups of people and bouncing them apart with a wave of her hand.

https://twitter.com/motulo/status/1252024209678745601?s=20

Governor Yuriko Koike has spearheaded calls for Tokyo to take a rising number of infections more seriously, pushing for the state of emergency the government has now declared nationwide.

In near-daily messages to the capital's residents, she has warned people to avoid areas where they may come into close contact with others.

Since then, the word "mitsu", which indicates confined, crowded and close in Japanese, has been trending online.

The video of the game, posted by its creator, was retweeted more than 88,000 times and liked 204,000 times within just a few hours.

The creator of the game, identified by his twitter name ‘motulo’ is a PhD student pursuing Information Science at Cornell University that produced it on the game development platform named Unity after being inspired by another game featuring Koike’s social distancing call.

On Youtube, a clip from an online game of Koike navigating through  crowds while uttering her daily “mitsu desu” call for social distancing has received more than 20,000 views in two days. 

https://youtu.be/YvXzCgrqk08

In the online game, players are Koike and walk in straight line while clearing the crowds along their path by shouting "social distance" to ensure distance between them and other characters in the game.

Lives in the game are measured in face masks, meaning that one loses once they have lost all their face masks. However, players can increase the number of ‘lives’ available to them by collecting  face masks from a figure resembling Prime Minister Shinzo Abe, who momentarily appears holding two face masks. 

Koike's social distancing messages have also been remixed by another Twitter user, with "it's mitsu" in Japanese looped against a club beat as the governor's image floats in the background.

https://twitter.com/TokyoEDM/status/1251994631404785664?s=20

The governor has also become the star of manga art, with one cartoon depicting a mask-wearing Koike as having the magic power of being able to create two metres of distance between people, simply by whispering "mitsu".

Japan's outbreak remains less severe than in hard-hit European countries, but its caseload is one of Asia's highest after China and India, and is roughly on par with South Korea.

There have been 171 deaths recorded so far and more than 10,700 cases.

Prime Minister Shinzo Abe has urged residents to reduce contact with other people by 70 to 80 percent, and the number of people on Tokyo's normally packed transport system has dropped significantly.

But the measures do not prevent people from going out, and many shops and even restaurants remain open.

with AFP

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