Rahaf Jambi

RIYADH: For one weekend, Disney+ has unveiled an interactive activation at U Walk in Riyadh. From April 17-19, this pop-up invites families to immerse themselves in their favorite stories from the entertainment company, transforming beloved movies and series into an experience that blends film and food.

The experience includes interactive zones like the “Roar Challenge,” inspired by “Mufasa,” and rhythmic drumming experiences set to the beats of “Moana.”

Saleh Al-Anzi, one of the attendees, remarked: This is a very special occasion, and it’s the first time this happens in Saudi Arabia. When I got the invitation, I was so excited and came here with my children. Everything here was amazing—the hospitality, the food, the cupcakes, and the desserts. We had a really fun time with the kids. I like this activity because it’s not only for children; it’s also for adults like us. We also watch Disney+ with our kids.”

Disney+ partnered with the Saudi premium confectionary brand Milaf to craft a bespoke menu of desserts and dishes available only at the event. Merging local heritage with global storytelling, the menu was tailored for the Saudi audience, blending iconic Disney+ tales with the rich flavors of Saudi cuisine. From Hanini and Masabeeb to Kleija, each creation celebrated Saudi culture while offering a journey through Disney+’s most iconic stories.

Tamim Fares, Director of Disney+ Middle East & North Africa, remarked: We were thrilled to bring this one-of-a-kind Disney+ activation to Riyadh, providing families with a unique experience that transcended streaming. This event was more than just entertainment — it was a celebration of stories that resonated across generations, brought to life with a local Saudi touch.”