Arab News Japan

TOKYO: Casio Computer on Tuesday announced a collaboration with the Web3 metaverse gaming platform The Sandbox as part of the VIRTUAL G-SHOCK project involving the G-SHOCK brand of shock-resistant watches.

From September 3, game content offering experiences of the G-SHOCK worldview will be made available, along with limited-edition non-fungible tokens (NFTs) and avatars.

The VIRTUAL G-SHOCK project was launched in 2023 as part of the brand’s commitment to exploring the potential of shock-resistant watches. The project offers new user experiences, including content creation and community building, with a focus on NFTs and the metaverse.

G-SHOCK City – a game space offering experiences of the G-SHOCK worldview to users free of charge – will be made available on the Web3 metaverse gaming platform The Sandbox, and limited-edition NFTs will be sold. 

This will bring opportunities to learn about G-SHOCK history in an adventure-game format and enjoy survival races based on a shock-resistance testing theme. In addition, avatars and NFT items with G-SHOCK motifs will be available for purchase.

“We’re thrilled to have Casio G-SHOCK enter The Sandbox as our first jewelry brand, bringing a bold new expression of fashion and identity into The Sandbox,” said Sebastien Borget, Co-Founder of The Sandbox. “Just like people accessorize in real life, players in the metaverse use their avatars to show off their style, passions, and individuality.”

TAKAHASHI Oh, Executive Officer and Senior General Manager of the Timepiece Division at Casio Computer Co., Ltd., commented: “Collaborating with The Sandbox has given us opportunities to communicate our brand identity in unprecedented new ways. We are excited to offer these new experiences to fans of G-SHOCK and The Sandbox.”