Arab News Japan

TOKYO: The Japan External Trade Organization has announced the TICAD Business Expo & Conference to run alongside the Ninth Tokyo International Conference on African Development (TICAD9). Both events will run from August 20 to 22.

The event will be made up of four zones – Japan Fair, Africa Lounge, Event Stage and Thematic Exhibitions.  Nearly 200 Japanese companies and organizations will take part in the Japan Fair, which aims to support the initiatives of Japanese companies to expand their business opportunities in the African market.

TICAD9 is hosted by the Japanese government along with the United Nations, United Nations Development Program (UNDP), African Union Commission (AUC) and World Bank.

Japan Fair aims to create new business opportunities in the African market by introducing products, technologies, and the services of Japanese companies to government officials and business leaders visiting Japan from African countries. The exhibition zones include “Infrastructure,” “Health and Sanitation Improvement,” “Food Value Chain” and a new addition for TICAD9, “Pop Culture.”

Africa Lounge will feature the presentation of investment and business information from African governments for Japanese businesspeople interested in doing business in Africa, while the Event Stage will feature seminars based on business themes and panel discussions by Japanese companies.

The Pop Culture Exhibition will highlight the potential for business development utilizing content originating from Japan, while the Innovation Exhibition will introduce groundbreaking ideas and technology that could open new opportunities for Africa and Japan.