Arab News Japan

DUBAI: The Little Things, a pop culture retail store in the Middle East, announced an exclusive partnership with the globally recognized corporations: Spacetoon, TMC JV TotalEnergies and Aramco to open pop-up stores across Saudi Arabia.

The Little Things is offering a curated selection of toys, collectibles and pop culture novelties, further strengthening its presence in the Kingdom.

The pop-up stores will showcase globally renowned brands including Banpresto, Ichiban Kuji and Anime Heroes, as well as merchandise from popular anime series such as Dragon Ball and One Piece.

This collaboration brings a curated selection of collectibles directly to customers, offering an exclusive experience that celebrates imagination and fandom.

Commenting on the collaboration, Hassan Tamimi, CEO of The Little Things, said: “This partnership marks a significant milestone for The Little Things as we continue our mission to bring beloved characters and premium collectibles closer to fans across the MENA region. Collaborating with Spacetoon, TMC JV TotalEnergies, and Aramco allows us to deliver a truly unique pop culture experience in a convenient and accessible setting. We’re excited to reach new audiences and create memorable experiences at every stop.”

The pop-up stores will open for the first time in Riyadh, with an aim to expand to other major cities across the Kingdom in the upcoming months.

The collaboration includes product distribution, stock management, store branding and comprehensive marketing campaigns, delivering the full pop culture experience directly to premium fuel stations.