Arab News Japan

Nissan is moving towards sustainable mobility in the Middle East and globally, with the debut of its stunning all-electric Ariya crossover car that is targeted towards the mass market.

The Japanese company unveiled its all-new electric vehicle on Oct. 14 at the Let’s Move event at Dubai Exhibition Centre, Expo 2020 Dubai.

“It’s a really exciting moment for us as a brand because our partnership with Expo started three years ago and we have been a part of the entire development, whether it is of the site or also of all the plans that have been set. And today, the partnership between Expo and Nissan is very natural. Because today, when we look at the pillars of Expo, whether on sustainability, on mobility, and on opportunity, I can tell you that Nissan’s strategy is very much based on that,” the Managing Director of Nissan Middle East Thierry Sabbagh said.

The Divisional Vice President of Nissan Motors also highlighted the similarities between Nissan’s purpose to drive innovation to enrich lives and Expo 2020’s mission centered around sustainability and opportunity.

Sabbagh stressed how Nissan strives to bring products to the market that are innovative, and appeal to diverse categories of people.

Regarding the Nissan Ariya, he assured that once it launches he “will definitely be convinced that this will be available and offered to customers with different needs.”

As Expo 2020’s Official Automotive Partner, Nissan is strongly committed to championing more sustainable transportation.