Pentax steps into the past with release of new film camera

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Pentax steps into the past with release of new film camera

Pentax steps into the past with release of new film camera

By shooting only half of a 35mm frame per picture, the camera can double the amount of photos that can be shot on a roll of film. (ANJ)

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15 Jul 2024 01:07:21 GMT9

TOKYO: For the first time in two decades, a major camera brand has released a non-digital film camera. The PENTAX 17 is a new design based on the half-frame 35mm format.

By shooting only half of a 35mm frame per picture, the camera can double the amount of photos that can be shot on a roll of film.

The camera includes several “classic” features such as manual wind and rewind, and instead of autofocusing, the camera uses manual zone focusing for greater creative control.

【新製品発表】
フィルムならではの写りに加えて、カメラ操作自体も楽しめるハーフサイズフォーマットを採用したフィルムコンパクトカメラ「PENTAX 17」を2024年7月12日(金)に発売します。

製品情報はこちら↓https://t.co/ZKBa0qe2KQ #pentax17 #ペンタックスイチナナ #pentaxfilmproject pic.twitter.com/D6FteOo33I
— ペンタックス (PENTAX by RICOH IMAGING) (@ricohimaging_jp) June 18, 2024

Although releasing a new film camera in 2024 appears to be an anachronism and may seem like a risk in this digital age, PENTAX research has shown that film sales are increasing.

With the PENTAX 17 already on a long backorder after quickly selling out, clearly there is a demand not to go back to the future, but to go forward into the past.

Like the revival of vinyl records, it seems that film, too, is not dead yet.

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