Arab News Japan

DUBAI: ASICS Corporation recently announced it has become a Total Support Member for the “25th Summer Deaflympics Tokyo 2025,” set to be held in Tokyo in November.

Organized by the International Committee of Sports for the Deaf (ICSD), the event is an international multi-sport event for athletes who are deaf, held every four years.

This year will mark the 100th anniversary of the Deaflympics and will be held in Japan for the first time.                                

According to a statement, ASICS made the commitment to become a Total Support Member because the Games promote and develop sports for the deaf as well as to help contribute to the physical and mental well-being of the public. 

The Japanese sportswear company will sportswear and other support to the Deaflympics Organizing Committee and will collaborate on initiatives to promote and develop deaf sports.

ASICS Chairman and CEO, Yasuhito Hirota said: “We are honored to be a Total Support Member for the 25th Summer Deaflympics Tokyo 2025. ASICS’ founding philosophy, ‘Sound Mind, Sound Body,’ underscores our commitment to creating a lifestyle where everyone can enjoy the benefits of sports and exercise throughout their lifetime. The support of the Games is a part of this commitment.”

“We are dedicated to providing an environment where all individuals, including those with and without disabilities and those who are deaf, can reach their full potential and achieve physical and mental well-being,” he added.

The event will take place from Nov. 15-26 with approximately 70 countries participating and 3,000 athletes.