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Toyota targets youth with Medicom Toy BE@RBRICK

Toyota’s focus is to extract the thrill and exhilaration of driving and hence the initiative behind the two Japanese companies is “drive your teenage dreams.” (Medicom Toy Corporation)
Toyota’s focus is to extract the thrill and exhilaration of driving and hence the initiative behind the two Japanese companies is “drive your teenage dreams.” (Medicom Toy Corporation)
Toyota’s focus is to extract the thrill and exhilaration of driving and hence the initiative behind the two Japanese companies is “drive your teenage dreams.” (Medicom Toy Corporation)
Toyota’s focus is to extract the thrill and exhilaration of driving and hence the initiative behind the two Japanese companies is “drive your teenage dreams.” (Medicom Toy Corporation)
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25 Jun 2020 06:06:12 GMT9
25 Jun 2020 06:06:12 GMT9

Arab News Japan

With an eye on catering to the younger generation, Toyota, in partnership with Medicom Toy, will be launching a collaborative BE@RBRICK.

Keeping the automaker’s name at the forefront, the project has been aptly nicknamed ‘TOY-OTA’ with modern minimalistic branding.

Toyota’s focus is to extract the thrill and exhilaration of driving and hence the initiative behind the two Japanese companies is “drive your teenage dreams.”

The Toyota x Medicom Toy BE@RBRICK will release in select international retailers like Yahoo Shopping and Rakuten on June 27 for around ¥13,800 Japanese yen approximately $130 USD.

The project will also see other products release as well, including skateboard decks, slides, clothing and other accessories, all with similar branding and messaging to the BE@RBRICK.

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