Shams El -Mutwalli Dubai
Lebanese restaurant, Al Safadi, will donate 50 percent of their sales in all their Dubai branches on August 30 to help rebuild Beirut and aid victims after the Beirut port explosion on August 4 killed at least 200 and wounded thousands.
In alignment with their philanthropic approach, Al Safadi is working to carry out the Eat to Rebuild initiative.
“We teamed with 7 Management, the initiative coordinators, to be part of the campaign where restaurants will donate a percentage of their one-day sales to help rebuild Beirut under the umbrella of the Emirates Red Crescent” owner Abed Safadi told Arab News Japan.
The 7 Management company has organized an event encouraging F&B outlets in Dubai to join in raising money for Lebanon.
Al Safadi plans to work alongside Emirates Red Crescent who will allocate the funds and help Beirut.
“Our job is to raise the money and hand it over to the Emirates Red Crescent, who have already been doing amazing thus far in providing the help for Lebanon” said Abed Safadi.
Al Safadi hopes to continue contributing to the cause and has already done so in various ways.
“We have already donated 1.3 tons of baby formula milk to the victims of the explosion through the Emirates Red Crescent. On Saturday the 29th, we are participating as a food vendor in a charity basketball match initiated by the well know Lebanese basketball star, Wael Arakji, where we will be donating 100% of our food sales during the event” Abed Safadi said.
Al Safadi is also in the process of sending out four shipping containers of glass to Beirut as part of what they feel is their social responsibility.
Customers interested in partaking can visit any of the restaurant branches located in Dubai.
Personal donations can also be added to the bill.