Shams El -Mutwalli Dubai

Japanese electronics company, Sony, has revolutionized photography by designing the first ever full-frame camera that provides visual clarity, while maintaining ergonomic practicality.

The Alpha 7C is a lightweight camera with a plethora of top-notch technological features that Sony is renowned for.

The camera’s features include a 24.2 megapixel 35mm full-frame sensor, enabling users to get maximum image definition, enhanced further by the BIONZ X image processing engine.

It also includes AI based real-time tracking, and Sony’s website states that “reliable subject tracking translates into more successful portraits”

Additionally, the video shooting and burst mode are all additional features that make this camera an attractive choice for photographers.

Sony’s website states that the camera is compact in size but it meets “high expectations for image quality, AF, and speed, it’s truly an all-round performer, ready to enhance your creativity wherever you go.”

Unlike most DSLRs, the a7c is notably lighter in weight and Sony stress that “operability and toughness have been optimized within a body that is approximately 19% smaller in volume.”

Aside from its compact build, the camera has many other external specifications that set it apart from the usual.

The camera is equipped with A 0.39-inch (1.0 cm) type electronic viewfinder, Wifi connectivity and an LCD monitor.

Additionally, its ISO range is 100 to 51200.

All these features allow for better action shots, quality movies, and better image stabilization.

Sony released a video demonstrating the camera and its capabilities:

The camera is priced at $1,799.993 (187,986 yen) for the body but purchasing a lens with it will bump the price to $2,099.993 (219,297 yen)