
Shams El-Mutwalli Dubai
Coca-Cola Japan are now offering freeze-dried cubes to make iced coffee and tea, available for order on Amazon Japan for approximately ¥648 JPY ($6).
https://youtu.be/L4yf9F36w5Q
This latest line of products is called “1,2, Cubes” and the cubes allow customers who are craving a beverage at home to prepare the drink with ease. The cubes also aid the environment by reducing the amount of paper and plastic used.
The packs offer 15 cubes, and they come in three different flavours such as coffee, green tea as well as barley tea to appeal to a range of preferences. The cubes are also packaged inside storable packs that do not take up too much space.
Customers can simply place one of their desired cubes inside a glass of water and can enjoy it once the cube has dissolved.
This latest product launch ties into Coca-Cola’s sustainability mission, made apparent by a separate Twitter account: @CocaColaJP_Sus that provides information on the company’s ongoing sustainability activities.
<時短で・おいしく・エコなドリンクを自宅で楽しめる「1,2,CUBE」(ワン・ツー・キューブ)新発売>
— コカ・コーラ サスティナビリティー【公式】 (@CocaColaJP_Sus) May 19, 2021
本日、5月19日(水)より「1,2,CUBE 緑茶」と「1,2,CUBE 麦茶」を、https://t.co/h6drmeiW2Aにて数量限定で販売しています。https://t.co/neiDZ0APFC pic.twitter.com/zelm6r3BhZ
The account also provides regular updates on their use of recycled plastic bottles to help solve the global packaging waste crisis.