Amin Abbas

HRC, a Japanese company specializing in women’s beauty and wellbeing products,  participated at the Beautyworld Middle East 2021 exhibition,  hosted by Dubai World Trade Center from Oct 5 – 7.

At the event, HRC launched its latest brand PWB, which offers authentic beauty supplements made of fine-quality, lab-tested ingredients to make sure they meet the best quality and safety standards. Products include a variety of supplements such as: B6, Rose Hip, Royal jelly, among others in addition to collagen drinks– all of which are featured prominently in Japan. 

Additionally, HRC is introducing a wide range of its beauty and skin care products from its leading brand, Nursery, known for its plant-based skincare products which are mainly made of botanical ingredients and natural aroma. Another brand under HRC, Esthe Dew, specializes in spa products and will now be available to consumers offering a variety of moisturizing milks, lotions and face masks. While, Lovejeveil will be bringing a variety of eye liners, nail oils, hair oils, lotions, and treatments such as professional hair care products for spas and more.

Speaking exclusively to Arab News Japan, Ikuyo Kasuga, CEO of HRC shares how the company has participated at Beautyworld Middle East for the past five years to research and get to know the local market to better cater to the needs of consumers. Kasuga expressed enthusiasm at their participation at Beautyworld Middle East, and readiness to succeed in the UAE as they have done in China and the US. 

“Japan is one of the world’s leading markets for cosmetic products” and “the popularity of Japanese products and traditions is only increasing, the cosmetics trade between Japan and the region is still limited. This launch comes as a push for the positive developments between them,” Kasuga continued. 

“The UAE is a cosmopolitan hub where international products can gain exposure to regional markets and clients from all over the world and is an ideal location for international expansion,” she added.

About distinguishing HRC products from other beauty brands,  Kasuga asserted how the company is “proudly” Japanese.

“Our products are being made in Japan, using natural ingredients with no artificial colors or fragrances. This is a unique opportunity to introduce a new product range to the market, one that is tried and proven, and that is very successful in the world’s biggest and most selective markets.” She also emphasized that those using the products “will feel the difference in the quality and sensitivity of HRC beauty products. HRC products satisfy your five senses while cleaning, strengthening and moisturizing your skin, to relax the face and the mind through gently stimulating the senses,” she added.

About her recommendations for people who want to take care of their skin,  Kasuga advises to look for natural ingredients and gentle products, wear sun protection and implement a skin care routine early.