Arab News Japan

OSAKA: More than half a million people visited the Saudi Arabia Pavilion in the first 35 days of the Osaka-Kansai Expo.

The pavilion has hosted over 175 events, including cultural performances, business events, media and over 400 VIP delegations.

Visitors at the pavilion can “Meet Saudi” and learn about the Kingdom’s heritage, transformation, and impact on the global community.

Saudi Ambassador to Japan and Commissioner General of the Saudi Arabia Pavilion Dr. Ghazi Faisal Binzagr said it was a proud moment to see so many people from both Japan and around the world sharing in the Kingdom’s Expo story.

“The Saudi Arabia Pavilion shares our rich cultural identity, our national transformation driven by Vision 2030 initiatives and the impact we are having in the world,” he said. “To ensure we make a positive and lasting impact on our visitors, it is crucial to connect deeply at a personal level. We have received overwhelmingly positive reactions, particularly through our authentic Saudi hospitality offerings and positive feedback about our interactive pavilion spaces.”

The Saudi Arabia Pavilion at Expo 2025 Osaka experienced a surge in popularity and visitor numbers during the Golden Week holidays. On May 4, the Pavilion welcomed 17,363 visitors. With an average of 14,000 visitors a day, the Pavilion attracts approximately 16 percent of daily footfall at the Expo.

Visitors to the Saudi Arabia Pavilion can experience Saudi culture, heritage and art through programs such as “Ahlan Wa Sahlan,” “We Are Saudi Arabia,” “The Botanist Augmented Reality Experience” and musical and artistic performances at the Cultural Studios.

In addition to hosting over 700 events across the Expo program, including daily dance and fashion performances, the Saudi Arabia Pavilion allows visitors to experience seven immersive rooms and galleries, from evolving cities, sustainable seas, unlimited human potential, and the pinnacle of innovation.

The Saudi Arabia Pavilion at Expo 2025 Osaka also has its own website: https://ksaexpo2025.sa/