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Riyadh Season publicity drive shifts into high gear

Riyadh Season begins on Oct. 20 and continues until March. (Supplied)
Riyadh Season begins on Oct. 20 and continues until March. (Supplied)
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14 Oct 2021 04:10:17 GMT9
14 Oct 2021 04:10:17 GMT9

RIYADH: With just a week to go until the start of Riyadh Season 2021, the publicity drive for the high-profile event kicked into high gear on Wednesday as the media center launched its promotional campaign.

The main work of the center involves providing the local and international media professionals covering the event with support services, including daily information updates and facts and figures about current activities. In addition it will organize press conferences and monitor the global media coverage of Riyadh Season 24 hours a day, seven days a week.

Riyadh Season begins on Oct. 20 and continues until March. It features about 7,500 activity days, running concurrently, including more than 100 interactive experiences, 350 theater shows, 10 international exhibitions, more than 24 plays, and 76 concerts.

SPA

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