RIYADH: King Salman donated SR30 million ($7.998 million) and Crown Prince Mohammed bin Salman gave SR20 million ($5.332 million) on Saturday, at the launch of the second consecutive National Campaign for Charitable Work, that aims to assist needy people in the country.

Dr. Abdullah bin Sharaf Al-Ghamdi, president of the Saudi Data and Artificial Intelligence Authority and chairman of the supervisory committee of the platform, known as Ehsan, thanked the Saudi leaders for their generosity. He said this would further motivate citizens and residents to assist in government-led projects of social solidarity, particularly during Ramadan.

Al-Ghamdi said the crown prince was already playing a leading role at the SDAIA, as chairman, which has supported the work of the Ehsan campaign. He said the Kingdom continues to play a “leading” role in providing aid to the most vulnerable communities around the world.

“Investing in Artificial Intelligence to establish an effective digital system such as Ehsan, which provides simplified and safe as well as highly credible and efficient ways to donate, (is) in line with the Kingdom’s Vision 2030 objectives aimed at promoting and developing the charitable work sector, (and) increasing its contributions to the development of society,” he said.

The Ehsan platform has already raised SR1.47 billion ($391.94 million), benefiting more than 4.465 million people. It is aimed at assisting those facing financial hardship, including orphans, the sick, the elderly, and people living in substandard housing.