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Sama Carthage: Organic anime licensed food and beverages in the UAE

Abada mentioned that their focus on organic food and drinks comes from a desire to offer something that’s not only unique but also wholesome and high-quality. (Supplied)
Abada mentioned that their focus on organic food and drinks comes from a desire to offer something that’s not only unique but also wholesome and high-quality. (Supplied)
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01 Jan 2025 04:01:12 GMT9
01 Jan 2025 04:01:12 GMT9

Amin Abbas

DUBAI: Established in 2024, Sama Carthage is a UAE-based trading company that is dedicated to providing a diverse range of snacks and drinks inspired by anime characters. 

“We saw a gap for products that truly reflected anime fans’ passion in a fun and meaningful way, and that’s how our concept was born,” Wael Ben Abada, Managing Director of Sama Carthage, told Arab News Japan. “For us, it’s not just about the products; it’s about creating a connection. We aim to bring anime fans together, giving them a way to celebrate their favorite shows through creative and enjoyable products. That’s the core of Sama Carthage: passion for quality, culture, and community.”

“Establishing Sama Carthage as a startup came with its challenges. One of the biggest was finding reliable partners that produce high-quality snacks and beverages that aligned with our vision of celebrating anime culture. We also had to ensure we selected several anime characters that resonate with a wider anime fan base while managing the complexities of logistics, imports, and regulatory compliance. Building awareness and trust as a new brand was another key challenge, but it pushed us to connect deeply with our audience and refine our approach. Each hurdle taught us valuable lessons and shaped Sama Carthage into what it is today,” he added.

Abada mentioned that their focus on organic food and drinks comes from a desire to offer something that’s not only unique but also wholesome and high-quality. “We wanted our products to reflect the same care and creativity found in anime, while ensuring they’re made with ingredients people can feel good about.”

“By choosing organic, we’re able to combine great taste with mindful choices, giving fans a way to enjoy their favorite anime-inspired snacks and drinks in a healthier, more thoughtful way,” he added.

Abada mentioned that their focus on Japanese anime and manga licenses comes from a love for the creativity and stories that make anime so special. “By working with official licenses, we ensure our products genuinely reflect fans’ favorite characters and series.”

“This approach lets us offer snacks and drinks that feel authentic and personal, celebrating anime in a way that connects with the community,” he added.

Abada said that the response and feedback from the customers have been incredibly positive and encouraging. “People who have tried our products love the unique combination of high-quality snacks and beverages paired with the anime-inspired designs. Many customers have shared how much they appreciate the attention to detail in our products, from the organic ingredients to the creative packaging that brings their favorite characters to life. Fans often tell us that our products aren’t just enjoyable but also make them feel more connected to the anime culture they love.”

About distinguishing Sama Carthage from other Japanese stores and shops in UAE, Abada said, “Sama Carthage is unique because we bridge the gap between anime culture and high-quality consumables. While most Japanese stores in the UAE typically focus on either Japanese-themed merchandise or traditional food products, we combine the best of both worlds. Hence, our products are more than just food or drink—they are an experience.”

Regarding the company’s upcoming plans, he said, “Our near future plans focus on growth, innovation, and sustainability. We aim to produce all our products locally in the UAE, ensuring they are organic and supporting the local community. This move will not only help us maintain exceptional quality but also reduce production and logistics costs, enabling us to provide even greater value to our customers.”

“Additionally, we are excited to introduce new flavors and expand our range to include characters from both iconic and emerging anime series. These updates will keep our offerings fresh, exciting, and more connected to anime fans. At the heart of it all, we’re committed to strengthening our bond with the anime community by offering unique, high-quality products that bring joy and value to everyone who loves anime,” he added.

About his recommendations for those who want to try Sama Carthage products, Abada said, “For anyone eager to try Sama Carthage products, we suggest starting with what excites you the most. If you’re a fan of anime and refreshing beverages, our themed iced teas are the perfect introduction—organic, flavorful, and inspired by iconic characters.”

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