Arab News Japan

ABU DHABI: The Little Things, a pop culture retail store in the Middle East, announced it will celebrate its 10th year of participation at Middle East Film & Comic Con (MEFCC) 2025.

The event brings together pop culture fans for a fun-filled weekend celebrating movies, tv, anime, comics, cosplay, art and gaming in the UAE bringing together different fandoms, artists, cosplayers, gamers and collectors for three days in Abu Dhabi.

Known for offering collectibles, anime and gaming, The Little Things is all set to make its mark at the MEFCC 2025 from April 18-20 at ADNEC Centre.

To mark the 10th year at MEFCC, The Little Things is bringing collaborations, exciting collections and exclusives from global favorites like Friends, POP MART, Bandai Namco and Good Smile Company.

Visitors will be able to explore unique collectibles, including statues, action figures, toys, plushies, novelties, and more.

Beyond the products, MEFCC attendees will also have the chance to meet their favorite stars, including Emily Rudd (Nami from One Piece), Hideo Ishikawa (Itachi from Naruto), and Daiki Yamashita (Izuku Midoriya from My Hero Academia).

 The Little Things will also host a Cosplay Parade for the second year in a row at MEFCC.

The parade will kick off at The Little Things booth, where fans will bring their favorite characters to life. With lively anime and pop culture music, the parade will energize the crowd as it winds through the venue.  

Commenting on the event, Hassan Tamimi, CEO of The Little Things, said: “We are thrilled to return to Middle East Film and Comic Con 2025 for the tenth year, bringing an even bigger and more exciting experience for anime enthusiasts and pop culture fans. Our participation goes beyond launching exclusive collectibles and driving sales—we are dedicated to creating a fun, inclusive, and safe space where fans can fully embrace their love for anime, gaming, and pop culture. As the official Cosplay Parade Sponsor, we take pride in celebrating the creativity and passion of the cosplay community, adding energy and vibrancy to this iconic event. We’re gearing up to make this year unforgettable — so get ready for massive surprises that will make history at MEFCC 2025.”