Since 1975
  • facebook
  • twitter
  • instagram
  • Home
  • Italian brand Valentino under fire in Japan for ‘disrespectful’ ad

Italian brand Valentino under fire in Japan for ‘disrespectful’ ad

Koki, the model in the ad, is the daughter of Japanese celeb Takuya Kimura, who previously starred in Sega’s Judgment and voiced Howl in Howl’s Moving Castle. (Valentino)
Koki, the model in the ad, is the daughter of Japanese celeb Takuya Kimura, who previously starred in Sega’s Judgment and voiced Howl in Howl’s Moving Castle. (Valentino)
Short Url:
31 Mar 2021 04:03:07 GMT9
31 Mar 2021 04:03:07 GMT9

Diana Farah

DUBAI: Famous Italian brand Valentino has come under fire in Japan for featuring a fashion ad of a well-known model walking and standing on an obi, or a kimono sash.

In many cultures, especially in Japan, bottoms of shoes are considered dirty and it is frowned upon to wear shoes indoors in homes.

Koki, the model in the ad, is the daughter of Japanese celeb Takuya Kimura, who previously starred in Sega’s Judgment and voiced Howl in Howl’s Moving Castle.

In Valentino’s video, Koki is shown walking across an obi with her shoes on, while the sash was draped on the ground outdoors. The two acts are considered disrespectful in Japanese culture.

Valentino has since issued an apology on Twitter saying: “Maison Valentino deeply apologizes for any offense caused.”

Many social media users claimed the Italian brand was being “insulting” and “discriminating” against Japanese culture.

One Twitter user said Valentino was “vulgar” for taking the shots.

Another said that there was no “respect for the culture” and the ad comes off “very negative.”

Most Popular
Recommended

return to top