Arab News

DUBAI: Saudi fashion label Honayda will become the first designer from the Kingdom to be displayed at luxury London department store Harrods.

The womenswear brand, known for its strong roots in Saudi culture and led by creative director Honayda Serafi, will go on display at the store from Aug. 22.

“Proudly announcing that Honayda’s latest collection is now showcased at one of the world’s most iconic department stores, Harrods. A curated selection of exclusive pieces will be available on the eveningwear floor, inaugurating the first Saudi fashion designer in store,” read a post on Honayda’s official Instagram page.

A curated selection of exclusive pieces from Honayda’s “A charm from Afghan” collection will feature in the eveningwear section of Harrods, located on the first floor.

The brand has made waves regionally and internationally, including with celebrities such as Priyanka Chopra Jonas, Lupita Nyong’o, Ashanti and Eve, who have worn the brand at major events around the world.