TOKYO: Toyota Motor Corp. unveiled new models of its Land Cruiser SUV at an event in Tokyo on Wednesday.

The Japanese automaker will start selling the new Land Cruiser 250 series in and outside Japan in stages from the first half of 2024. It is currently considering pricing for the new models.

The new series features both gasoline-type vehicles and the Land Cruiser’s first hybrid-type vehicles. The hybrid models are targeted at customers in North America and China.

Toyota will release the new series as the successor to the Land Cruiser Prado core model, fully revamping the model for the first time in about 14 years.

The exteriors of the new series inherit the strength of the traditional design. Toyota has improved the models’ performances of tackling rough roads and also pursued driving comfort in urban areas.

Since the first model was launched in 1951, the Land Cruiser has sold 11.3 million units in a total of 170 countries and regions.

At the event in Tokyo, Simon Humphries, Toyota’s senior general manager of design field, said that the automaker has developed the Land Cruiser into a “product in which all our customers could place their unconditional trust.”

JIJI Press