Arab News Japan

DUBAI: Hiroshi Igarashi, CEO of Dentsu Group, discussed the company’s expansion into Riyadh and its alignment with Saudi Arabia’s Vision 2030, in an interview with Arab News Japan.

Dentsu’s move to Riyadh reflects its commitment to supporting the Kingdom’s transformation.

Igarashi said it was important to leverage global expertise in digital marketing, brand building and data solutions to empower local and international brands.

“Saudi Arabia is positioning itself as a global hub for media, sports, and technology. Our ‘One Dentsu’ model aligns with Vision 2030’s focus on efficiency, innovation, and collaboration,” Igarashi said.

Through Dentsu Sports International in the Middle East, Dentsu aims to reshape Saudi Arabia’s sports and entertainment landscape, delivering fan-centric experiences through sponsorships, digital engagement, and analytics.

“Saudi Arabia is setting new standards, and we bring global best practices combined with local insights,” Igarashi said.

Igarashi told Arab News Japan that Dentsu is a growth partner focused on digital transformation, not just a service provider.

He highlighted how Dentsu’s Japanese roots, built on trust and precision, resonate with Middle Eastern business values: “We merge Japanese craftsmanship with global agility to drive lasting success.”

The ‘One dentsu’ model, led by Deputy Global COO Takeshi Sano, integrates media, creative and digital services for tailored business impact.

“We prioritize measurable results over media scale, offering clients a strategic edge in a fast-evolving market,” he said.

As Dentsu expands in Riyadh, it aims to be a partner in Saudi Arabia’s path to global prominence.