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TOKYO: Nigo, KENZO’s creative director, showcases his Japanese heritage in the luxury brand’s new Fall/Winter 2023 campaign titled EAST MEETS WEST.

Founded in 1970 by Japanese designer Kenzo Takada, KENZO is a luxury fashion brand owned by Louis Vuitton Moët Hennessy (LVMH), the biggest luxury conglomerate in the world.

For FW23, @nigoldeneye invites you into his personal universe in a portrayal of the Japan that shaped him. Between tradition and the underground. Between Kyoto and Osaka. 🇯🇵
Collection now available at https://t.co/GC4SFJC6SE#KENZONIGO pic.twitter.com/Jyd1N81e5C

— KENZO (@kenzo) August 30, 2023

In September 2021, KENZO assigned Japanese designer Nigo as their creative director, who started his career when he founded the streetwear brand A Bathing Tape in 1993. In 2020, the Japanese designer, alongside American designer Virgil Abloh, partnered with luxury brand Louis Vuitton for a capsule collection.

The new collection EAST MEETS WEST introduces the Japanese designer’s native culture mixed with American and British streetwear. The Fall/Winter 2023 pieces reflect the different eras that inspired the designer’s style. 

Shot by Japanese photographer Keizo Kitajima, the cross-cultural line highlights Osaka’s colorful streets and Kyoto’s historical aspects, bridging the gap between Japan, the US, and the UK. Prices start at ¥68,200 and go up to ¥332,200. 

The campaign video shows Nigo, himself, modeling his pieces to reflect his culture. Additionally, it features the brand’s first global ambassador VERNON, member of the K-pop band SEVENTEEN. 

The collection can be found on KENZO’s website.