Arab News Japan

DUBAI: Luxury vehicle division of the Japanese automaker Nissan, Infiniti Motor Company, headquartered in Yokohama, Japan, has consistently held its reputation for three decades blending sophistication and innovation since 1989.

Crafting vehicles that integrate and further enhance the journey of their occupants creating a harmonious driving experience is at the core of Infiniti’s design philosophy.

The evolved logo of the vehicle tells the story of the mission and vision of the luxury brand.

The logo places focus on the infinite road and horizon line, reflecting the forward-facing direction of a brand established to challenge convention.

A new three-dimensional logo will be the face of the new production line of vehicles adding depth and expanding the definition of motion, power, and dynamism.

Embracing the concept of powerful elegance, Infiniti’s design and inspirational language aims to create an emotional connection with drivers allowing a fully immersive driving experience.

Infiniti’s journey in the luxury segment thrived in 2003 with the launch of the FX35, which was a game changer in the luxury crossover SUV segment, with its bold build, it was able to defy conventions and introduce to the world the concept of a coupe-styled SUV.

The FX model demonstrated a combination of athleticism and elegance with its sporty performance and SUV practicality.

As a result of Infiniti’s constantly evolving design philosophy, the FX35 became the QX70, which became a favorite for drivers with a desire for the perfect fusion of form and function.

The design inspiration means that future Infiniti vehicles will demonstrate a sense of purposeful dynamism that includes sculpted lines and alluring curves that portray a sense of movement even when standing still.

The QX60 is the spiritual successor to the FX model; its inspiration comes from the beauty of nature and represents the gentle ripples that grace the surface of a pond.

As opposed to the motor company’s most luxurious SUV, the QX80 features a commanding presence providing occupants with a sense of graceful authority.

The QX monograph is a representation of Infiniti’s design language; new signature elements fit together seamlessly to create an exterior that is both powerful and graceful with precisely crafted details, such as the new illuminated 3D emblem that sits on the double-arch grille.

With each Infiniti model, inspiration from Japan’s design philosophy becomes more evident, resulting in products that are masterpieces of engineering as well as reflections of a timeless aesthetic.