Arab News Japan

DUBAI: INFINITI, the luxury division of Japan’s Nissan, has announced that Saudi film producer Mohammed Al Turki will be the brand’s first ever regional chief luxury ambassador in the Middle East. 

The producer will leverage his experience to assist the brand’s regional customer experience strategy and share insights on luxury trends. Al Turki’s efforts are targeted at elevating the holistic brand experience in alignment with INFINITI’s new era of extraordinary products.

“We are pleased to partner with Al Turki as our chief luxury ambassador,” Thierry Sabbagh, Divisional Vice President of Nissan and INFINITI in the Middle East and Saudi Arabia, said.  

“His multifaceted approach to storytelling and luxury, coupled with his cultural influence in the region, makes him the perfect collaborator to help us showcase INFINITI’s vision of modern luxury. Together, we aim to create meaningful moments that resonate deeply with our audience,” he added. 

INFINITI Middle East’s Managing Director commented on the partnership, saying, “INFINITI was founded on the basis of being human-centric; through our partnership with Al Turki, an individual at the forefront of representing this region’s art and culture on the global stage, we will find new and creative ways to elevate the brand’s representation in the Middle East.” 

Reflecting on the collaboration, Al Turki said, “I’m honored to partner with INFINITI. This role allows me to combine my passion for luxury and storytelling with a brand that truly understands the importance of cultural connection.”

“I’m excited to collaborate on projects that cater to the audience in the Middle East while embracing the brand’s modern Japanese luxury aesthetic,” he shared. 

The collaboration coincides with the upcoming regional debut of INFINITI’s all-new QX80 flagship, which will be launched this month.