The Tokyo Metropolitan Government (TMG) announced the creation of a new logo, “Chōju,” Feb. 14 in anticipation of Tokyo’s population peaking in 2025, in which an era of population decline will begin while the elderly population is expected to continue to increase.
The word “Chōju” is used to capture the government’s vision of senior citizens playing “active roles and fulfilling lives in an era with 100-year lifespans.”
TMG plans to use the logo in connection with various policies. The logo will be widely promoted and made a part of the world lexicon.
“Chōju” features concepts of “vitality” and “contentment,” which are represented by the smiling face in the letter ‘C’. The dot above the letter ‘J’ is also designed to look like the Japanese flag.
The green color of the logo is the same shade used for TMG’s symbol in order to promote the image of health.
The symbol also includes the kanji letters for the word “Chōju,” which is “of great interest to non-Japanese speakers,” TMG said in a statement.
Some initiatives already linked to “Chōju” include ‘Support for the Elderly,’ in which TMG aims to create a caring society where seniors can continue to live with “peace of mind by supporting each other in communities,” and the ‘Support for People with Dementia,’ in which TMG aims to create a city that will help those with dementia live a peaceful life.
Tokyo’s government stated that it is “establishing an official website that will provide comprehensive information about basic understanding of dementia, consultation services, status of studying measures and training workshops held by TMG.”