Las Vegas: Japan’s Honda Motor Co. unveiled its new electric vehicle brand for the global market, the “0” (zero) series, at this year’s Consumer Electronics Show, which started in Las Vegas on Tuesday.

Honda presented two concept cars ahead of the planned launch of new EVs under the brand in North America in 2026. The series will hit other markets later.

U.S. and Chinese makers are global EV market leaders in terms of sales volume, while Japanese companies are lagging behind.

Check out our flagship EV concept model, Saloon. Both sporty and spacious. #CES2024 #Honda0 pic.twitter.com/sbwXvYnqWM

— Honda (@Honda) January 9, 2024

At a press conference, Honda President Toshihiro Mibe expressed confidence that the new series will raise the joy and freedom of mobility to the next level.

The two models are the Saloon low-height sedan and the Space-Hub minivan. They support Level 3 autonomous driving, in which drivers take over driving operations in emergencies.

Honda plans to improve vehicle safety for the new series by utilizing artificial intelligence technology.

The technology will also be used to make in-car experiences more comfortable, giving suggestions on what music to play, based on user preferences, and presenting information about the surrounding areas of the destinations.

The models can travel up to 300 miles, or about 482 kilometers, per battery charge. Honda aims to realize quick battery recharging completed within 15 minutes.

Honda also unveiled the new H mark to be used exclusively for the company’s next-generation EV models.

JIJI Press