Arab News Japan

DUBAI: Japanese brand ASICS, alongside renowned design collective HIDDEN NY, will launch their shoe collaboration, the GEL-VENTURE 6 SHIELD, for the first time in the Middle East at Dubai’s annual contemporary culture festival Sole DXB from Dec. 13 to 15.

Following the success of their first collaboration with the GEL-NYC shoe earlier this year, the two brands remain committed to pushing creative boundaries.

The exclusive launch will immerse attendees in a unique, archaeology-inspired experience, featuring an interactive activation at the ASICS booth that includes a fossil print activity.

Additionally, the Japanese brand will pre-launch its Spring-Summer 2025 collection at the event.

ASICS’ presence at Sole DXB reflects the brand’s dedication to expanding its global reach while embracing local culture.