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Hermès boutique in China reportedly earned $2.7 million the day it reopened

The exterior of the reopened Hermès Guangzhou store. (Twitter/cppluxury)
The exterior of the reopened Hermès Guangzhou store. (Twitter/cppluxury)
The interior of the repened Hermès Guangzhou store. (Twitter/cppluxury)
The interior of the repened Hermès Guangzhou store. (Twitter/cppluxury)
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16 Apr 2020 12:04:57 GMT9
16 Apr 2020 12:04:57 GMT9

A Hermès flagship store in China reportedly earned $2.7 million (¥290,082,860.97) in sales on the reopening day of its flagship store in Guangzhou’s Taikoo Hui.

According to multiple sources, this is possibly the largest one-day revenue total for a single boutique in China. However, no official confirmation has been made yet by the French maison.

The 5,500 square-foot Hermès store is located in Guangzhou the capital city of  Guangdong province, which is one of the wealthiest and most populous areas in mainland China, based on data from 2018.

The store reportedly received shipments of rare handbags, including a diamond-embellished Himalayan Birkin, which prompted customers to plummet to the location to store to purchase tableware, shoes, furniture and leather goods.

The single-day tally has offered a much-needed confidence boost for the luxury fashion industry that has taken a hit due to the current coronavirus pandemic. 

Hermès CEO Axel Dumas explained at the company’s annual financial results presentation in late February that China's coronavirus outbreak disrupted the company because it happened to "an important country for our industry at an important time.”

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