Carla Chahrour

Starbucks inaugurated the opening of its latest store in Tokyo’s Rayard Miyashita Park shopping mall with a new merchandise collection produced in collaboration with the Japanese brand “Fragment Design” on July 28. 

The Fragment and Starbucks merchandise include a series of drinkware, ranging from bottles to tumblers, as well as a new selection of graphic T-shirts.

Designed by the renowned Japanese designer Hiroshi Fujiwara, the drinkware comes in two different designs, including clear plastic and metallic black. 

Both designs feature the Starbucks logo on the front, with text that reads “FRGMT” and “MYST” shorthand for Miyashita Park, and Fragment’s lightning bolt branding on the back.

Starbucks Rayard Miyashita Park merchandise produced in collaboration with Fragment Design (Starbucks)

The addition of “MYST” on all items within the new merchandise highlights the exclusivity of the collection, which can only be found at the Starbucks in Rayard Miyashita Park.

In the clear-plastic drinkware collection, the logo and text featured on the front and back are black. Whereas, the metallic-black collection has the logo and text embossed in white. 

Kicking off the collection are white and black T-shirts with text on the front and back that read “MYST” and “Starbucks” on opposite sides, with Fragment’s lightning bolt logo on the right sleeve.

Starbucks Rayard Miyashita Park merchandise produced in collaboration with Fragment Design (Starbucks)

The monochromatic colour palette gives the T-shirts a minimalistic touch, which mimics the label’s effortlessly simple designs.