Carla Chahrour

The first and only local Japanese mochi ice cream manufacturer in the United Arab Emirates and the region, M’OISHI, has pledged to donate all of its profits from orders placed on August 11 to the victims of the Beirut blast.

https://www.instagram.com/p/CDtgNeDncSl/?igshid=dzb0ri17z594

Writing to its 22,300 Instagram followers, the confectionary said: “As we stand with Lebanon in this heartbreaking time, 100% of our proceeds from orders placed on August 11 will go to help Beirut’s citizens with food and shelter. Help us help Beirut.”

The orders can be placed through numerous food delivery apps, including UberEats, Talabat, Carriage and Deliveroo.  

Founded in 2017 by Carole Moawad, who first discovered mochi ice-cream on a visit to her home town of Beirut in Lebanon, the luxurious Japanese brand has been a pioneer at producing mochi ice cream and another Japanese confectionary in the UAE.