Japanese confectionary brand M’OISHÎ pledges profits from orders to Beirut blast victims

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Japanese confectionary brand M’OISHÎ pledges profits from orders to Beirut blast victims

Japanese confectionary brand M’OISHÎ pledges profits from orders to Beirut blast victims

Japanese confectionary brand M'OISHÎ to donate all profits from orders to the victims of the Beirut blast. (M’OISHI)

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11 Aug 2020 05:08:27 GMT9

Carla Chahrour

The first and only local Japanese mochi ice cream manufacturer in the United Arab Emirates and the region, M’OISHI, has pledged to donate all of its profits from orders placed on August 11 to the victims of the Beirut blast.

View this post on Instagram

As we stand with #Lebanon in this heartbreaking time, 100% of our proceeds from orders placed on August 11 will go to help Beirut's citizens with food and shelter. HELP US HELP #BEIRUT. فيما نقف مع لبنان وشعبه في هذه المحنة الأليمة، سيتم تقديم جميع ايرادت البيع في 11 أغسطس لمساعدة ناس بيروت.

A post shared by M'OISHÎ UAE (@moishi.uae) on Aug 10, 2020 at 6:46am PDT

Writing to its 22,300 Instagram followers, the confectionary said: “As we stand with Lebanon in this heartbreaking time, 100% of our proceeds from orders placed on August 11 will go to help Beirut’s citizens with food and shelter. Help us help Beirut.”

The orders can be placed through numerous food delivery apps, including UberEats, Talabat, Carriage and Deliveroo.

Founded in 2017 by Carole Moawad, who first discovered mochi ice-cream on a visit to her home town of Beirut in Lebanon, the luxurious Japanese brand has been a pioneer at producing mochi ice cream and another Japanese confectionary in the UAE.

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