The Swedish furniture giant IKEA launched their first-ever apparel and merchandise collection entitled “EFTERTRÄDA” at the Harajuku store in Japan on July 31.
The collection marking the Dutch-based retailer’s expansion from ready-to-assemble furniture into fashion, is the product of a collaboration between IKEA Sweden and IKEA Japan that is inspired by the people of Tokyo.
Taking cues from their simplistic approach to home-furniture, the merchandising collection, ‘EFTERTRÄDA’ which is Swedish for ‘successor’ offers a range of 10 items.
Using the official IKEA logo as its main design, the collection includes a white t-shirt and hoodie with the blue and yellow IKEA logo on the back and a black-and-white barcode graphic on the front, which was borrowed from the brand’s best-selling product, the BILLY Bookcase.
The collection includes a white t-shirt and hoodie with the blue and yellow IKEA logo on the back, paralleled with a black-and-white barcode graphic on the front, which references the brand’s best-selling product, the BILLY Bookcase, according to a press release.
In addition to the apparel, the collection also features a tote bag, an umbrella, bath towels and water bottles.
“Our first ever merchandising collection takes cues from our approach to home-furnishing, with simple, everyday takes on clothes and accessories,” the company said in a statement.
The collection was exclusively released at the at IKEA Harajuku store on July 31 and is currently available on the IKEA website, with a digital look-book showcasing the products.