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IKEA launches its first official apparel collection in Japan

IKEA launches its first-ever merchandise collection “EFTERTRÄDA”  in Tokyo, Japan. (IKEA)
IKEA launches its first-ever merchandise collection “EFTERTRÄDA” in Tokyo, Japan. (IKEA)
The front-side of a T-shirt from IKEA’s “EFTERTRÄDA” collection. (IKEA)
The front-side of a T-shirt from IKEA’s “EFTERTRÄDA” collection. (IKEA)
The back-side of a T-shirt from IKEA’s “EFTERTRÄDA” collection. (IKEA)
The back-side of a T-shirt from IKEA’s “EFTERTRÄDA” collection. (IKEA)
The front-side of a hoodie from IKEA’s “EFTERTRÄDA” collection. (IKEA)
The front-side of a hoodie from IKEA’s “EFTERTRÄDA” collection. (IKEA)
The back-side of a hoodie from IKEA’s “EFTERTRÄDA” collection. (IKEA)
The back-side of a hoodie from IKEA’s “EFTERTRÄDA” collection. (IKEA)
Beach towels from IKEA’s “EFTERTRÄDA” collection. (IKEA)
Beach towels from IKEA’s “EFTERTRÄDA” collection. (IKEA)
Beach towels from IKEA’s “EFTERTRÄDA” collection. (IKEA)
Beach towels from IKEA’s “EFTERTRÄDA” collection. (IKEA)
Tote bags from IKEA’s “EFTERTRÄDA” collection. (IKEA)
Tote bags from IKEA’s “EFTERTRÄDA” collection. (IKEA)
Tote bags from IKEA’s “EFTERTRÄDA” collection. (IKEA)
Tote bags from IKEA’s “EFTERTRÄDA” collection. (IKEA)
Water bottles from IKEA’s “EFTERTRÄDA” collection. (IKEA)
Water bottles from IKEA’s “EFTERTRÄDA” collection. (IKEA)
Water bottles from IKEA’s “EFTERTRÄDA” collection. (IKEA)
Water bottles from IKEA’s “EFTERTRÄDA” collection. (IKEA)
A foldable Umbrella from IKEA’s “EFTERTRÄDA” collection. (IKEA)
A foldable Umbrella from IKEA’s “EFTERTRÄDA” collection. (IKEA)
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16 Aug 2020 08:08:55 GMT9
16 Aug 2020 08:08:55 GMT9

Carla Chahrour

The Swedish furniture giant IKEA launched their first-ever apparel and merchandise collection entitled “EFTERTRÄDA” at the Harajuku store in Japan on July 31. 

The collection marking the Dutch-based retailer’s expansion from ready-to-assemble furniture into fashion, is the product of a collaboration between IKEA Sweden and IKEA Japan that is inspired by the people of Tokyo.

(IKEA)

Taking cues from their simplistic approach to home-furniture, the merchandising collection, ‘EFTERTRÄDA’ which is Swedish for ‘successor’ offers a range of 10 items.

(IKEA)

Using the official IKEA logo as its main design, the collection includes a white t-shirt and hoodie with the blue and yellow IKEA logo on the back and a black-and-white barcode graphic on the front, which was borrowed from the brand’s best-selling product, the BILLY Bookcase.

(IKEA)

The collection includes a white t-shirt and hoodie with the blue and yellow IKEA logo on the back, paralleled with a black-and-white barcode graphic on the front, which references the brand’s best-selling product, the BILLY Bookcase, according to a press release.

(IKEA)

In addition to the apparel, the collection also features a tote bag, an umbrella, bath towels and water bottles.

(IKEA)

“Our first ever merchandising collection takes cues from our approach to home-furnishing, with simple, everyday takes on clothes and accessories,” the company said in a statement.

(IKEA)

The collection was exclusively released at the at IKEA Harajuku store on July 31 and is currently available on the IKEA website, with a digital look-book showcasing the products.  

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