Diana Farah Dubai
IKEA released a virtual furniture catalogue for 2021, tapping into one of this year’s most popular Nintendo titles, Animal Crossing: New Horizons.
IKEA Taiwan created the digital collection, which recreates the same products seen in IKEA’s real-life catalogue.
The cover shows two Animal Crossing characters sitting on a couch, mirroring the physical product found in the real world.
IKEA’s very same layout and typeface can be found in the virtual furniture directory, with the products labeled with prices in New Taiwan Dollar.
The characters featured in the catalogue are also dressed similarly to the models in the physical copy.