Shams El -Mutwalli Dubai
Pokémon aims to make hand washing effective and enjoyable with their Pokémon Pon stamps, inspired by Japanese company Shachihata’s invention designed to ensure proper hand hygiene.
The original Shachihata product features a virus print to be stamped on the inside of the palm, indicating how clean the hands are after washing based on whether the stamp is still visible or not.
Shachihata Inc. is a company that specializes in the making of stamps, dies, and seals, and created the Otetepon push stamp to encourage children and adults to wash their hands properly amidst the COVID-19 outbreak.
Pokémon reworked the hand washing stamps by offering them in a variety of designs, featuring different characters, phrases and colors.
Each stamp can be purchased for 2,200 yen (US$20.94) on the Pokémon PON website and on Rakuten, a Japanese e-commerce company.
Customers can choose from select hygiene related phrases like ‘yobou’ meaning prevention or ‘pika pika’ meaning sparkling.
Pokémon PON was created to cater to customers wanting to purchase their own customized Pokémon stamps from a selection of region-based designs inclusive of Kanto, Joenn, and Johto made more appealing by the option to include your name.
The hand washing line does not allow for personalization of stamps but still allows equal flexibility and variation with other features as well as safety.