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Godiva collaborates with Japan’s convenience store chain FamilyMart

The frappe is made using Belgian chocolate, chocolate chips and hot milk priced at ¥430 ($3.98) for a limited time. (FamilyMart)
The frappe is made using Belgian chocolate, chocolate chips and hot milk priced at ¥430 ($3.98) for a limited time. (FamilyMart)
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26 Apr 2021 11:04:34 GMT9
26 Apr 2021 11:04:34 GMT9

Luxury chocolate brand Godiva are expanding their offering by creating a special frappe sold at Japan’s convenience store, FamilyMart.

The frappe is made using Belgian chocolate, chocolate chips and hot milk priced at ¥430 ($3.98) for a limited time.

This Godiva drink was carefully constructed by chef Yannick Chevolleau, who was also in charge of designing desserts for the collaboration between Godiva and Denny’s that promoted a special menu offering chocolate pancakes, French toast, parfaits, and a sundae.

FamilyMart have promoted the latest addition on their Twitter account, encouraging customers who have tried the Godiva frappe to share their thoughts with a specified hashtag, and participate in a campaign to win a gift by following the account and retweeting the original tweet—the campaign will run from April 24 to May 7.

The FamilyMart convenience chain is ranked number 2 in Japan, and has 13,955 employees, 7,952 overseas stores and approximately 15 million store visits daily in Japan.

The store currently offers a range of products like hot snacks, stews, coffee, cold beverages, snacks, among other items and the store aims to abide by their principle that customers are “one of the family. ”

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