Shams El -Mutwalli Dubai

McDonald’s Japan is temporarily bringing back their old mascot, Speedee, who will be featured on the food packaging from the end of May to the end of August in replacement of the standard McDonald’s packaging customers are used to.

Speedee is a hybrid between a chef and hamburger to reflect the chain’s well-liked burgers and fast food. The figure also holds a sign that reads “I’m Speedee,” with “McDonald’s” written above the character in a unique font.

Speedee made an appearance for the first time when the burger chain launched in California, and was later replaced by Ronald McDonald who appeared in 1963.

This limited-edition packaging was designed in celebration of the fast-food chain’s 50^th anniversary in Japan and aims to give the brand a temporary retro feel.

The Speedee character is very much inspired by the “Speedee Service System” that McDonald’s is renowned for, a service that sold burgers for 15 cents.

In America, founders Dick and Mac McDonald “perfected their Speedee Service System featuring a limited menu including fifteen cent hamburgers, shakes and fries,” the McDonald’s website states.

The fast-food chain founders grew the business rapidly, transforming it into the McDonald’s customers know and love today.

McDonald’s Japan opened its first store in 1971 but have expanded by opening 2,900 stores in Japan alone.