Shams El-Mutwalli Dubai

Japanese convenience store franchise, FamilyMart, has collaborated with Wagyumafia to release a bag of chips priced at ¥178 (1.56) that integrates garlic and beef extract flavouring.

The chips can be purchased at FamilyMart stores and are made to incorporate the same gourmet taste as the food served at Wagyumafia’s restaurants.

“The WAGYUMAFIA brand currently operates seven restaurants internationally” and each outlet offers “a unique concept focused on wagyu, diners are enabled a culinary experience unlike any other,” the official website shares.

Wagyumafia also sells a range of other items including a ramen box inclusive of all the ingredients necessary to prepare the dish at home, as well as wagyu dumplings, special soy sauce, wagyu jerky, among others.

Customers can also purchase condiments like hot sauce, kitchen tools like knives, a cookbook, as well as branded merchandise like t-shirts, masks, and tote bags.