Arab News Japan

DUBAI: Global Japanese brand, ASICS, partners with Dubai-based fitness initiative At The Park in a joint effort to enhance wellness, fitness, and overall health in the community.

At The park is a platform that encourages individuals to take part in group activities such as running, yoga, and even padel tennis at zero costs; running on a whatsapp group and other social pages, At The Park aims at providing the active experience and the support of a community across Dubai.

The Japanese running brand ASICS partnered with At The Park as a method to highlight their sound mind, sound body mandate and to offer sports and health for all.

Marketing manager at ASICS arabia, Ana-Elisa Seixas said “We are dedicated to spreading the ASICS Sound Mind Sound Body philosophy to as many people as possible. As a movement for wellbeing, our partnership with At The Park means we can reach more people and help them live a better lifestyle.”

ASICS teamed up with more than ten sports organizations and teams as support to take on movement to promote better health.

Frederico Martins, founder of At The Park mentioned the positive impact of such a partnership and how much added benefit it will provide the fitness community, he said “we are incredibly excited and honoured to partner with ASICS and their community of FrontRunner members. This partnership means we can scale up everything we do, and help our members, existing and future, embrace movement and enhance their fitness performance.”

ASICS’ expansion of their FrontRunner ambassador programme to the middle east solidifies the brand’s mandate of sound mind, sound body throughout the entire region.