Chantal Fouad

DUBAI: The first physical NFT stores in the MENA region are now in Dubai; located in Mall of the Emirates and The Dubai Mall, two major attractions in the heart of Dubai.

SoftConstruct, an international tech company with over eight brands presenting IT solutions to different industries, having more than 300 partners and 16 offices worldwide, created ftNFT to establish a unique marketplace for NFT and crypto enthusiasts where they can interact with and experience digital innovations in a distinctive way.

Both malls have NFT stores as well as in-store galleries, which allow people to appreciate art in the most advanced ways bringing a unique blend of physical and digital galleries to Dubai.

It is the first store, called ftNFT, in the MENA region to incorporate the digital world of NFTs in a real-life physical concept; hence the name phygital stores.

Walking in this store is a whole immersive experience; it allows you to browse through the NFT marketplace and instantly purchase the preferred one.

It also provides customers the opportunity to display their NFTs on high resolution screens as well as renting the space that has 46 screens available inside the store and at the storefront to showcase physical artwork.

To top the journey, a full body sized 3D scanner is available to create your avatar and incorporate your digital character into all virtual activities.

ftNFT also provides the space for creative classes for children; they are taught useful techniques and guides on how to paint and create digital art.

The whole mission of this concept is to bring forward bright ideas that allows people to monetize their art as well as trade with different collections.