- ARAB NEWS
- 30 Apr 2025
Since 1975
Noor Nugali, Riyadh
Defectless, a six-month-old lifestyle brand, is inspired by revealing hidden beauty. It started by highlighting the diversity of Saudi Arabia’s landscape. Unlocking the once-hidden treasures and memorializing them into contemporary and sustainable art pieces.
“I want to create pieces that are not only aesthetically beautiful, but that tell stories of people and places and inspire human progress,” 24-year-old artist Miraim El-Maoula told Arab News.
“That is why I am so inspired by what’s happening in Saudi Arabia and the emergence of these new destinations. These destinations were hidden from the world. Now they are shocking the consciousness of many artists, me included, with the beauty of their nature, heritage, and people. They are worth being celebrated.”
Her designs are from four different regions in Saudi Arabia: Asir, AlUla, the Red Sea, and Riyadh. “That’s what I want to show people, that Saudi is not just a desert country. It is much more,” she said.
Hand sculpted from pure marble El-Maoula’s latest creation is the Guardian of AlUla. “To me, the elephant rock is a natural wonder that stood the test of time. It is proof that nature is the ultimate artist.”
Inspired by the people of Asir and the community of the southern city, she recreated Asir Fortress in a contemporary handcrafted way. “I was inspired: On the one hand, the fortress represents the warriors who dedicated their lives to protect their lands, and on the other, Al-Qat pattern, engraved on it, represents the woman of Asir who enriched this community with their vibrant, colorful art.”
“Red Sea Siglia” was created by her inspiration from the marine treasures of the Red Sea. “These coral reefs are 6,000 years old and irreplaceable. They are a gift to mankind that must be celebrated and protected.”
She uses sustainable materials, such as concrete, to replicate the age-old corals. The center is covered with gold making it a beautiful centerpiece.
A marble tray made out of gold bowls that represent the historic Diriyah buildings — home to the leaders of Saudi Arabia — when conjoined is a representation of the UNESCO heritage site.
El-Maoula knew from the beginning she wanted to be a designer. As a schoolgirl, she was infatuated with art class and even skipped other classes in school in order to develop her beloved passion.
“I feel like I was born with art in my DNA,” she said. “I love to look at spaces and always have an opinion on how they can look better. I love touching material and matching colors. Creating a new piece of art brings me internal happiness.”
Her first art display will be at Winter of Tantoura in AlUla.
