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PIF-backed Lucid Motors to be made in Saudi as it competes with Tesla on the road to success

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08 Sep 2021 06:09:45 GMT9
08 Sep 2021 06:09:45 GMT9
  • Saudi Arabia’s Public Investment Fund has invested $1 billion into Lucid Motors
  • Yet the firm is struggling to take on rival Tesla

Inji AlBukhari

US-based electric car maker Lucid Motors will produce vehicles in Saudi Arabia by 2024, as the battle for dominance in the fledgling sector ramps up in the Middle East.

The announcement of a factory being built in the Kingdom was made on Tuesday, with Saud Al-Askar, deputy governor of the Saudi Standards, Metrology and Quality Organisation, telling Al-Arabiya TV the paperwork on the deal was being finalised.

The move comes after Saudi Arabia’s Public Investment Fund poured $1 billion into the company in April 2019 – giving it a 67 per cent stake in the firm.

Yet even with the funding, Lucid is struggling to match the success of high-profile electric vehicle (EV) rival Tesla.

Lucid Motors’ flagship Lucid Air model, priced at over $70,000, is due to launch early next year but has received only 11,000 orders to date.

That’s about half as many Teslas have been sold every month in the US alone this year, and just under 388,000 cars in total were sold in Saudi Arabia in 2020.

Next year, the Lucid has a production target of just 20,000 cars.

Peter Rawlinson, chief executive officer of Lucid Motors, recognises that the firm has some way to go in challenging Tesla, and said: “Tesla is in its pre-ascent position because it recognised that electrification is a technology race.”

Lucid hopes to win the EV race on efficiency, with the firm claiming its vehicles will be 40 percent more efficient than any other electric car, travelling 17 percent further for the same size battery pack as the Tesla Model S long range.

Designed to achieve more range, its battery enables 4.6 miles of travel per kilowatt hour of power, meaning a Lucid car has a range of more than 500 miles on a single charge, compared to about 400 miles for the Tesla Model S.

But despite recent drops in battery prices, electric vehicles still cost more than their internal combustion counterparts. Pre-tax, batteries account for 25 percent to 35 percent of a vehicle’s retail price.

Two other more expensive Lucid versions have also been announced, costing over $169,000. The Dream Edition Performance is designed for speed and acceleration, while the Dream Edition Range, is designed to maximise range.

Production was limited to 500 of these cars, which quickly sold out earlier this year.

Manufacturing them here in the Kingdom would be a significant win for the economy and the Vision 2030.

But sales have a long way to go before the company might be considered a success story, and start to produce a return on the PIF’s investment.

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