Amin Abbas

Casio Middle East released the latest Casio Uno Collaboration Vintage Digital Unisex Watch, based on the popular vintage style of the A168 watch.

The watch incorporates retro pop colors and design touches inspired by classic UNO cards.

This singular collaboration begins with the popular vintage style of the A168 watch and features an UNO motif that honors the game’s classic 1979 design.

The dial is adorned with the colors of the almighty Wild card — giving the player the choice of red, blue, yellow, or green.

After activating the EL backlight one can see the word “Wild” appear on the LCD. The classic theme is echoed in the original UNO logo on the dial.

Set against a case that is ion plated in gun metal gray, the band in black ion plating is complemented with a buckle subtly engraved with an illustration of the back of an UNO card. The engravings on the case back feature the UNO logo and, for a hidden touch of whimsy, three of the game’s cards — the 1, 6, and 8 arranged in order of the watch’s model number.

The watch comes in special packaging that not only features the four classic UNO colors, but is also made from recycled materials in commitment to the environment.

Mattel produces games that deliver fun with friends and family for players of all ages. The lineup includes UNO, the classic card game that is as popular today as when it debuted in 1971; Blokus, a game of strategy used as educational content for children and in corporate training programs; and Bounce Off, a new action game that has many people hooked with its simple rules.

A representative of Casio said that the company continues to broaden the Casio fan base by offering a diverse array of new collaboration models.