Diana Farah Dubai
Japanese skincare brand HACCI has opened its doors for the first time in the Middle East. HACCI’s first flagship store opened in February in Dubai, after three years of working on the “Middle East Project,” according to the brand’s representative.
HACCI’s philosophy is one that is luxurious and committed to quality. The representative said the Middle East also had a sense of luxury, which is why the brand decided to come to the region.
“Many customers from the Middle East gave us positive comments about our brand when they visited our HACCI stores in Japan, and we also have received many partnership proposals from the Middle Eastern companies,” they said.
The Japanese skincare line was eyeing the UAE, Dubai in particular, to launch HACCI as it was a city where many international brands gathered.
The skin products are honey-based, since the beauty brand is based on a Japanese bee farm established in 1912, with more than 100 years of history, according to HACCI’s representative.
“HACCI is the only beauty brand that owns bee farm, and we are the pioneer that set the trend of ‘Honey for Beauty’ by bringing awareness that honey has a great capacity for beauty purposes,” they said. “We take pride not only in quality, but also in design and texture for each and every product that we launch.”
When customers enter the store, it feels like “just like a beauty salon,” they added.
One of HACCI’s best-selling luxury products includes the ‘Honey Face Soap,’ which is a rich and dense microfine foaming face wash that makes the skin “soft, smooth and moisturized.”
HACCI was founded in 2004, a time where many people in Japan were already aware of the benefits honey could provide the skin.
“We wanted customers to be beautiful from inside to outside,” the brand’s representative said.
HACCI is a brand that aspires to live on for years and generations to come, ensuring that everyone’s experience is a good one.
“It is not about what sells well, it is about producing something that fits with the era in 120% of efforts. We aspire to be a brand that can last and be loved by customers for years to come, and be able to make everyone who encounter with HACCI happy,” they added.